David takes flight with Oasis Airlines

Hong Kong - Oasis Hong Kong Airlines has appointed Ogilvy Group-owned David Communications to build its brand among local residents.

Michael Wong, head of marketing for Oasis Hong Kong Airlines, said he was impressed with David's passion and understanding of the Oasis business.

"Their strategy fits our brand vision extremely well and we believe David can help us accomplish our goal of becoming one of the most favorable airlines in Hong Kong," Wong said.

The news is a boost for David Communications, which earlier this year worked on several high profile campaigns for Crown Macau and home improvement retailer B&Q.

"Oasis gives us another great opportunity to demonstrate our strengths in brand consulting. It is an airline that we, as Hong Kong people, can be very proud of so we are extremely fortunate to help them build the brand that goes far beyond just low-priced travel," Royce Yuen, chairman for Ogilvy Group, Hong Kong said.