AirAsia inks content deal with The Star

AIR ASIA   THE STAR   CONTENT TIE UP

Malaysia - Local budget airline AirAsia has entered into a content sharing deal with The Star Publications with more news on the partnership to be reveled next year. 

Under the agreement AirAsia would have access to The Star's content for distribution through their channels including in-flight entertainment, online, offline, Tune properties and more.

Tony Fernandes (pictured), group CEO of AirAsia was reported in The Star saying the partnership offered great opportunities in providing its airline customers with new forms of entertainment.

"We've a great distribution outlet and, at 36,000 feet, there's nothing better to do," he was quoted in the report, adding that the joint venture would span across other content ideas including social networking.

On the partnership Ho Kay Tat, group managing director of Star Publications said the publication's content would be able to now reach a new audiences and enrich the end user experience for its strategic partners.

"This initial collaboration only touches the surface of the opportunities both companies have with this partnership. From a medium to long-term perspective, we would be looking at a fresh perspective on traditional collaboration models that moves beyond information exchange to a more strategic alliance for long-term growth." he added.

The Star recently ventured into the free newspaper space with its recent buyout of Red Tomato, a tabloid weekly Chinese newspaper. It also rebranded its Capital FM radio station, acquired in May this year.

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