Crampsie named worldwide CMO of Ogilvy
Global - Ogilvy & Mather has appointed Lauren Crampsie as its worldwide chief marketing officer for its global operations, replacing Eleanor Mascheroni who left after a decade with the agency.
In her new role, Crampsie (pictured) will be responsible for the agency's global communication initiatives across its global offices. In addition to her duties, she will continue to lead its business development function in North America.
She has been with the agency since 2004 and until most recently held the role of CMO for North America. Since 2010 she has played a role in winning brands such as Ikea, Gap and Tabasco.
"She'll be a tremendous spokesperson for the vigor of our brand in the new landscape of communications," Miles Young, worldwide CEO of Ogilvy & Mather, said
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