Polo gets Shanghai Tang backing
Singapore - Global Chinese luxury lifestyle brand Shanghai Tang will return as title sponsor for the 4th annual Women's International Polo 2007. It will dress the competitors in jerseys designed specially for this game.
"Many historians have traced the origins of Polo sport to the Silk Road as part of the Mongolian army's training regime. There is not a more appropriate context to showcase our Silk Road collection than at an event that owes its origins to the very same history that this collection is inspired by," says Raphael le Masne de Chermont, executive chairman of Shanghai Tang,an avid polo player.
It was a co-sponsor for last year's tournament, and is coming in big this year as title Sponsor. The marketing activities are in conjunction with its launch of its latest Fall/Winter entitled "Khotan".
Marina Mandarin Singapore also returns this year as the Official Hotel.


