Nikon launches campaign for Nikon 1 series
Singapore - To introduce its third brand in its digital camera series, Nikon 1, Nikon has launched an outdoor campaign on bus shelters, MRT platform screen doors and the LED screens at Grand Park Orchard and 313 Somerset.
Media buying for the Nikon 1 campaign was done by Maxus Communications Singapore and creative by a new local agency, Orange Cactus Project. This campaign will run until January 2012.
Nikon will also run a Christmas promotion for Nikon 1 offering a free vacation stay at various holiday locations starting from 8 Dec 2011 until 31 December 2011. This promotional campaign will be advertised on newspaper, television and radio.
Nikon 1 was first announced worldwide on 21 September 2011.
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