Ad impressions touch the billion mark

MOBILE AD   ANDROID   APPLE 

Malaysia -  Malaysia mobile ad market grew by 37% to over one billion quarterly ad impressions in Q3 2011, with both Android and Apple iOS delivering over 41% of mobile impressions, InMobi's Mobile Insights Report concluded.

According to the report which covered the period July-September 2011, Android continues to lead the mobile OS race with 28.9% impressions tracked on its platform. Symbian OS came a close second with 23.4% and iPhone OS third with 12.6% impressions.

Android grew significantly in the period gaining 10.6 share points and delivering the highest number of impressions. It had a 5.5 share point lead ahead of Symbian which boasts more than double the share of iOS, the report stated.

Smartphone impressions grew 68% over Q2 2011, accounting for 50% of all impressions in third quarter.

The report also showed that due to the increasing penetration of Smartphones in the market app inventory grew by a staggering 67% compared to a 7% growth for mobile Web in Q3. The continued growth of the app market showed that it was a preferred tools for customer engagement.

The Apple iPhone 4 was the most popular device with 7.9% market share followed by Samsung's GT-P1000 and Nokia's 5800d coming in second and third with 4.9% and 2.9% market share respectively.

Atul Satija, vice president and managing director, Asia Pacific at InMobi said: "In Malaysia, brands like Celcom and Tune Talk have started to invest more into rich media mobile advertising, which can give these early entrants a serious advantage over more conservative competition."

Malaysia OS Share: Q3 2011

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