Groupon gets travel-friendly

Malaysia - Daily deals site Groupon Malaysia has launched a separate microsite featuring travel deals for holiday-goers.

Groupon Getaways, the new site, aims to provide businesses from the travel industry the opportunity to reach out to new customer bases and increase occupancy by selling incremental room nights.

Joel Neoh, chief executive officer of Groupon Malaysia stated that with the internet being a primary holiday planning tool among travellers he was confident that the new travel arm would grow to become a key revenue driver for the business.

"Malaysians continue to grow as some of the most active travellers in the region with more and more people looking for good and affordable travel deals online. The introduction of Groupon Getaways thus moulds together the convenience of putting together your holiday plans online with the Groupon guarantee that customers will only be provided with the most amazing life experience deals," Neoh added.

According to Neoh, since the company's launch in January Groupon Malaysia has seen over 15,000 travel related deals being purchased.

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