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OMD International brings Mackenzie onboard

By: Staff Writer, Singapore
Published: Nov 23, 2011
OMD    DIGITAL     TORIE HENDERSON

Regional - OMD International, OMD's unit for multi-national client assignments, has appointed Jonathan Mackenzie as director of platform strategy, based in Singapore.

Mackenzie (pictured) is tasked with shaping the digital strategy of the agency's clients across the Asia Pacific region.

He relocates to Singapore from Omnicom Media Group, Ireland, where he was responsible for establishing the digital media department, developing an offering that encompassed display, search, mobile, social media and analytics. He has more than a decade of experience working digital agencies such as Profero and i-level.

Torie Henderson, CEO, Omnicom Media Group, Singapore, said: "Jonathan is a brilliant addition to the team at OMD international, which is in high growth mode. Jonathan's proven digital prowess will complement our overall value proposition and secure new opportunities in the rapidly changing, technology-driven market place."

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