Redcard rolls out creative work for Conference Bay

Sngapore - Ogilvy RedCard has been working on the creative for Conference Bay since June and its work was brought to light at the site's launch on Wednesday.

The main challenge faced by the agency was to help its client communicate effectively to a time sensitive target audience through its creatives. Other than prescribing consultative advice, it worked on various communications like print ads, corporate collaterals as well as a special DM - a conference chair - that came specially delivered by CEO Arnout Mostert and MD Frank Bomers of Conference Bay. Other guerilla activities will be rolled out in the days to come.

Conference Bay is a new portal that allows online seat bidding as reported in Marketing on 5 September.

Conference Bay's PR is being handled by Fulford Public Relations.