Sharp says size doesn't matter

WE MARKETING   CAMPAIGN   SHARP

Hong Kong - Sharp's latest campaign for its Aquos Large Screen TV aims to break the perception that 52-inch screens are too big for most Hong Kong homes.

Working with WE Marketing the campaign kicked off with a TVC which aims to remove the psychological barrier that most living rooms in Hong Kong do not have space to fully enjoy a large screen of 52-inch or above but just five jumping steps.

Keith Chan, managing director at WE Marketing, said the campaign aims to convey a tactical message to convince its general audience and change their perception that you can fit a big screen into your living room.

He said the execution of the TVC was kept simple but entertaining in order to relay its message and get people to try for themselves to see if they could fit a big screen in their own homes.

To ensure exposure of the campaign, it will be supported with print, outdoor and online ads. The first burst of the campaign is slated to last until the end of this year, with sales promotions tagged with its print execution.

The media buying for the campaign was handled by Mindshare.

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