Super gets into the CNY mood

Malaysia - Super Coffee is set to launch an integrated campaign to raise its brand awareness among Chinese consumers in a build up to the upcoming lunar new year.

Consumers will be able to purchase the limited edition prosperity bag that comes with 2 packs of Super Charcoal Roasted Ipoh White Coffee and 1 packet of Super 100% Organic Soymilk.

There is also a limited edition CNY compilation DVD featuring top local artistes such as Melvin Sia, Yang Wei Han and TP Lim. Tracks for the song would be made available to download as MP3 and ringtones.

Super Prosperity Bag campaign will be supported by an integrated media campaign covering TV, newspaper and radio which will roll out on 15 December to run for almost six weeks.  

The campaign is planned by OMD Malaysia.

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