MEC gets F1 media

Singapore - Singapore F1 Grand Prix promoter, Singapore GP has appointed Mediaedge:cia (MEC) as its media agency handling its media channel needs for Singapore and Hong Kong, as well other regional markets such as Indonesia, India, Malaysia, Thailand, Dubai and Bahrain amongst others.

Singapore GP will also work with MEC Interactive to develop an official website and according to its recently hired sales and marketing director, Magdelene Ew, "unconventional approaches" will be needed and are "important to building the appeal of our brand new F1 market like Singapore".

"Singapore GP is exactly the sort of client that MEC Singapore thrives on. We are very pleased to have this opportunity to showcase our channel planning and implementation offerings to such a forward thinking client," Lim Yew Nee, MD for MEC Singapore said in a statement.

Singapore GP is believed to be close to appointing a creative agency as well although they would not comment on the matter.