DDB Worldwide takes a new tact

Asia Pacific - The Omnicom-owned agency DDB Worldwide has overhauled its corporate identity in a bid to reflect its evolution as a creator of traditional advertising agency to an "architect of engaging brand experiences".

As part of the new brand, DDB logo has been refreshed and features a yellow sphere seated to the upper right of the DDB acronym, symbolising its creative circle. The agency's corporate website now includes a platform for creative debates and discussion.

John Zeigler, president & CEO DDB Asia Pacific, said Asia was a complicated region with a diverse set of cultures.

"Despite the cultural differences in the region, and in fact around the world, DDB is one brand - one voice - the new corporate identity represents the way DDB has evolved," he said.

DDB president & CEO Chuck Brymer added that more than ever its clients are turning to them to solve complicated business issues and it is time for its own brand identity to reflect DDB's brand image.

DDB ranks as the 4th largest global advertising and marketing services network.