DDB fires up with refreshed identity

Singapore - DDB Worldwide has unveiled its new corporate identity and revamped website DDB.com to celebrate its evolution from "creator of traditional advertising to co-creative architect of engaging brand experiences".

Characterised by the well-loved Helvetica Neue typeface, the refreshed logo features a yellow sphere seated to the upper right of the DDB acronym, symbolising its creative circle. Its corporate website includes a platform for real time dialog, debate and discussion.

Local head David Tang, president and CEO said, "It's a new logo that signposts a new brand spirit for DDB. It's about our friendly, collaborative style of working with our clients, with a focus on results. Still the same nice guys but more fired-up than ever before. We want to take our work towards the adventurous, activation and interactive arena. Or as we say it simply in Singapore, the work has got to catch fire."

Its president and CEO Chuck Brymer added that more than ever its clients are turning to them to solve complicated business issues and it is time for its own brand identity to reflect DDB's brand image.

Part of the Omnicom group, DDB ranks 4^th largest globally for consolidated advertising and marketing services network.