Nielsen bolsters client services team

National - Nielsen Media Research stalwart Rita Chan has promoted to executive director of sales & client service after more than two decades with the media research group.

Chan has been with The Nielsen Company for more than 25 and has extensive knowledge of the China market.

In her new role, Chan has been charged with driving the company's audience and new media measurement services in China, on top of her existing duties as client services director.

"Rita has continued to demonstrate her world class client service - listening to clients needs, building relationships and providing fast and effective follow-up actions - in an unfailing manner over the past years,"Richard Basil Jones, MD for Nielsen Media Research Asia Pacific, said.

"Her dedication to drive our China plans and co-ordinate our company-wide efforts has never been stronger."

Based in Shanghai, Chan will report to Basil-Jones.