FOMA Focus: Jin Zhi, Baidu

JIN ZHI   BAIDU  FESTIVAL OF MEDIA

Global - Jin Zhi (pictured) joined Baidu as head of trade marketing at the end of 2010 after a seven-year-stint at Microsoft headquarters in the United States, with the target to contribute to the development of China's own web company.

At Microsoft, Jin looked after global marketing for products such as MSN, Offices and Cloud Computing. Before that, he worked for PepsiCo Asia and Procter & Gamble managing brands including Pringles and Rejoice.

According to Baidu, the portal dominates search in China with more than 75% of the market. This July, it partnered with Microsoft's Bing to provide English-language search results, in a bid to help the Chinese company's international ambitions.

Baidu reported RMB3.4 billion of online marketing revenues for the second quarter of 2011, representing a 78% increase from the same period in 2010. The site had 298,000 active online marketing clients during the quarter.

_______________________________________________________________________________________

Festival of Media Asia

The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.

For speaker information and event details see the site festivalofmedia.com/asia