Google helps decipher smartphone usage

GOOGLE   IPSOS   SMARTPHONE

Global - Google has launched its free analysis tool to provide worldwide market intelligence on how consumers use their smartphones.

Working with Ipsos, in conjunction with the Mobile Marketing Association (MMA) it has launched its website 'Our Mobile Planet' that covers 30 countries providing information on smartphone usage, surveys and analysis.

The data collected includes insights and analysis on how consumers shop from their mobile, their mode of payment, search queries and use social networking and email among others. 

On the site users will be able to find data about smartphones divided into five categories penetration, usage, activity, business and advertising and can compare them to markets across the globe such as Hong Kong, China, Singapore, US, UK, India, Taiwan and more.

The site is available in 21 languages including Simplified Chinese, English, Japanese, Korean, German and more.  

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