Brand's perks up fatigued workers

CAMPAIGN   GREY   BRAND'S

Hong Kong - Brand's has launched its latest campaign targeting stressed out office workers by pointing out the common symptoms in a lighthearted way.

The campaign kicks off by introducing four cartoon characters using Cantonese wordplay to embody common symptoms of fatigue such as confusion (whale), distraction (bird), forgetfulness (duck) and sending the wrong emails (cat).

Showcasing Brand's Essence of chicken, it aims to perk up the tired workers who are experiencing mental fatigue by introducing them to the product and remind past users of its benefits.

The campaign runs through MTR stations in Central, Wan Chai, Kowloon Bay Admiralty, Quarry Bay and Kwun Tong.

Supporting its OOH push, the campaign includes print in free newspapers and an online activation program which will be launched in the coming week.   

Launched last week, the campaign will last for four weeks. The creative was handled by Grey Group Hong Kong and the media buying by Mindshare.

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