Icecream scoops new campaigns

Singapore - Icecream communications is expected to roll out a regional launch campaign for Fuji Xerox Asia Pacific and an OOH campaign for Fuji Xerox Singapore, in October and mid-September respectively - they have also won a project to launch the Straits Trading Building.

The regional campaign will run in Singapore, China and New Zealand with more markets to be named at a later date, and it is a launch campaign for its Xerox Nuvera Digital Printing System. The agency is tasked to develop the marketing positioning of the production system and the concept for the launch event, regional print ads and collateral, while according to icecream communications MD, Thomas Aw, the objective is to impress key target audiences in Asia Pacific with the products latest newly improved technology that sets it apart from conventional digital production system.

The OOH Fuji Xerox Singapore campaign runs in mid-September and will feature mainly in bus shelters - this ‘Colour' campaign aims to help Fuji Xerox Singapore claim a leadership position in delivering superior colours in any form of document printing.

In other news, Icecream communications has also been awarded the launch campaign project for the Straits Trading Building at Battery Road. The agency was awarded the business on 3 September and the campaign rolls out in October.

 "For Straits Trading Building launch we are tasked to develop all creatives required for the launch of the new commercial building and the tenant marketing. This includes press ads, brochures, marketing video and construction site hoarding design. As the building sits on a very rare piece of CBD land parcel, not only it is in a prime location, the tenant marketing campaign will also focus on a key unique selling proposition that probably is a first in any commercial building in Singapore," Aw said.