Tribal DDB appoints Eschenbacher to new regional creative role

Hong Kong - Tribal DDB has appointed OgilvyOne Beijing ECD Dirk Eschenbacher to a newly created role of regional ECD and managing partner Asia Pacific, responsible for overseeing the agency's regional creative strategies.

Eschenbacher was previously regional CD for OgilvyOne across the Asia Pacific region as well as ECD for the Beijing office. His experience include developing online and integrated campaigns for clients such as Motorola, Audi, IBM, Cisco and China Mobile.

"While many agencies have concentrated on growing their size through volume acquisition it is our aim to build a network that offers the best," Amanda King, president & MD for Tribal DDB Asia Pacific, said.

"By that I mean the best digital strategies, the best digital creative ideas and the best technical delivery. The combination of all three is a powerful force and one that I believe brands in the region will embrace. Dirk's appointment provides great momentum."