SingTel nearing pitch?

Singapore - Marketing understands that SingTel will meet with its current agency Young & Rubicam this week to discuss whether the pair should extend its over 20 year relationship or put the account up for pitch come 31 December 2007.

As Y&R's interim contract with SingTel ends in December, among the issues expected to be addressed at the meeting include recent tensions between the two parties and although a source close to the developments say a third party company may be approached - it is unclear whether this company will aid with the discussion or conduct any potential future review.

In late October 2004, SingTel gave Y&R responsibility for all of its advertising businesses which is worth around $20 million. The appointment saw the agency become its strategic brand partner responsible for the telco's above and below the line advertising business.

Both SingTel and Y&R would not immediately comment on the news.