Microsoft markets all products in a single ad

MICROSOFT   STARCOM  XBOX

Global - Microsoft is launching an ad campaign to market its entire range of products, including Xbox Kinect, Windows PC, Office and its phone. This marks the first time ever that Microsoft has plugged all its products through a single advertising campaign.

The multi-million pound global ad campaign, created by Crispin Porter & Bogusky, uses the strapline: "It's a great time to be a family" and will showcase how all the different Microsoft products can work seamlessly together to help position the company as a lifestyle company. The campaign will run in 35 markets across the world.

Media buying and handling is handled by Starcom Mediavest Group. R/GA has created website pages to display products on sale for global markets. Meanwhile, Microsoft has signed deals with more than 40 television and video-on-demand companies to launch a range of entertainment services on Xbox Live this December.

Xbox 360 owners in the UK will be able to access a large selection of on-demand and streaming media from such providers as the BBC, Channel 4, Channel 5 and the movie rental services blinkbox and Lovefilm.

Much of the content will be searchable via Microsoft's own Bing engine, and with some of the services, users will be able to use voice commands to find movies and TV shows via the Kinect device.

Cream Global