NEWS IN BRIEF: 14 October 2011
Far East Hospitality selects DgmAsia
DgmAsia has been appointed by Fast East Hospitality as its digital media agency to manage all digital media strategies and implementation for the Group's string of prestigious hotels and serviced residences. Properties under Far East Hospitality include the new Oasia Hotel Singapore, The Quincy Hotel, The Elizabeth Hotel, Orchard Parade Hotel, Village Hotels & Residences, and many others.
Kiehl's Facebook campaign
Kiehl's Singapore has launched a ‘Give a Gift of Kiehl's' application on Facebook, allowing users to create personalised Kiehl's Gifts filled with complimentary skincare samples to send to their friends, redeemable at their outlet stores. The campaign was created by The Upper Storey.
Giant and Citibank tie up
Local retail chain Giant has tied up with Citibank to introduce the new Giant-Citibank Credit Card. With the new card members will earn up to 5% rebate on all purchases made at Giant Stores nationwide and up to 2% rebate on selected utilities and dining spending. Anand Cavale, business head of cards and consumer lending of Citibank said with the average family spending RM1200 a month on groceries and other billings, the card will give them savings up to RM324 a year.
Hyatt Hotels introduces new brands
Hyatt Hotels Corporation introduces its Hyatt Place and Hyatt House select service brands to Asia, with the first properties making their appearance in Shanghai to target opportunities in the suburb areas and emerging markets, targeting business and frequent travelers. In addition to this Hyatt has plans to open three Grand Hyatt hotels and five Hyatt Regency hotels to bolster the strength of the Hyatt brand in China.SIA appoints Ruder Finn
Singapore Institute of Architects has appointed Ruder Finn to oversee its month-long ArchiFest event during October. ArchiFest'11 is an annual festival that celebrates innovative architectural and urban design works in a fun and interactive way. Ruder Finn is charged with providing strategic counselling and media communications in the run-up and during the event.
Festival of Media Asia
The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.
For speaker information and event details see the site festivalofmedia.com/asia
- Giant Hypermarket
- Ruder Finn