P&G takes on Beauty with National Geographic

Singapore - National Geographic Channel (NGC) has partnered Procter and Gamble (P&G) on a three month long television and interactive campaign focusing on the evolution of beauty.

P&G plans to feature its star product Olay Total Effects, and develop teasers and creative vignettes to pique the viewer's interests on beauty related issues with the use of exploratory materials while weaving in history and culture as well as comments from specialists and celebrity testimonials.

Together with the interactivity of the online medium, it hopes to reach out, engage and educate the audience on the science behind beauty with the eventual aim of bringing to their attention to its product.

The vignettes will be aired to six million households in Asia Pacific and are also available on the P&G website.