Hyundai gets onto Victoria Harbour

HYUNDAI   OOH   AUTOMOBILE

Hong Kong - Hyundai Motor Company has stepped up its exposure in the outdoor space with the addition of two lighted signs in Hong Kong and London.

The large-scaled sign put up in Hong Kong's Victoria Harbour aims to promote the Hyundai brand at popular tourist destinations. The 460-square-meter ad will leverage the daily "Symphony of Lights" show to reach out to its yearly 6.2 million visitors.

In London, the 116-square meter space will feature content created specifically for the local market.

Seung-Tack Kim, executive vice president for global business planning at Hyundai Motor, said the two new ad spaces it will allow Hyundai to showcase its brand in the world's great cities.

A spokesperson said both ad spaces were a significant investment for Hyundai which accord the brand with the flexibility to display a wide variety of creative content. 

The two new signs join its ad location in Times Square in New York which has been up since November 2009.

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