Microsoft's Khoobchandani to lead Indonesia
Regional - Microsoft has named Haresh Khoobchandani (pictured), its chief marketing lead for consumer & online in APAC to helm the company's Indonesian team as chief operating officer.
In the new role, Khoobchandani will take charge of both the commercial and consumer businesses in Indonesia, a market which Microsoft sees as one with the biggest growth potential across the region. He will focus on harnessing the diversity and strengths of the company's teams to drive market growth.
He will report to Tracey Fellows, Asia Pacific vice president, Microsoft.
His previous role included overseeing Indonesian ops which has provided him with keen insights on the challenges and opportunities unique to the market, a statement from Microsoft said.
The announcement comes on the heels of Microsoft restructuring its regional ops naming Mauro Montanaro as general manager of its new consumer channels group in Asia Pacific.
The consumer channels group has evolved from the consumer and online (C&O) business which was headed by GM Mark Britt who recently moved to Australia to head Ninemsn.
Meanwhile, the advertising & online group, previously within the C&O business for Microsoft is now a separate entity headed by Bruno Fiorentini.
During his decade and a half with Microsoft, Khoobchandani has donned several country and leadership roles, including business marketing officer for Singapore where he was responsible for product marketing, public relations, corporate and social responsibility programmes, and branding.
Festival of Media Asia
The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.
For speaker information and event details see the site festivalofmedia.com/asia
Microsoft Related Stories:
- Microsoft to open first store in Hong Kong
- Want to be more productive? Go social
- Philippine Tourism: more fun on Windows 8
- Microsoft and Paramount promote Star Trek
- Locals proud of home-grown companies
- Microsoft fights piracy via SME drive
- Is engagement just a buzzword?
- Microsoft finally makes a comeback
- Android tablets tipped to outsell iPads
- Online campaigns prone to cyberattacks too
- Marketing Excellence Awards deadline extended
- Microsoft dissolves Korean R&D unit
- Microsoft’s Chu joins TripAdvisor
- Goh leaves Microsoft for Maxus
- Leslie Chu departs Microsoft
- Microsoft moves Khoobchandani to Thailand
- MediaCom China beefs up digital front
- Windows 8 kicks off Asian campaign
- Microsoft ropes in MediaCorp stars to lure locals
- Media owners line up for Windows 8 launch