Mon, 21-Jul-2008
MindShare China lands Double Deer
Published: Aug 31, 2007
National - China's largest brewing house Inbev has appointed MindShare to manage its $40million rmb (HK$41.3 million) media buying and planning duties for its Double Deer beer brand.
MindShare takes over media duties from incumbent agency Starcom. Double Deer is a city brand based out of WenZhou in the ZheJiang Province.
Inbev's China operations includes managing six key brands. As well as Double Deer, Inveb brands also owns Jinling, Santai and Zhujiang.
Starcom MediaVest Group Related Stories:
- Publicis Groupe gulps up Oral-B global account
- OMD’s Gan leaves comfort zone for new challenge at SMG
- Starcom nets most finalists for inaugural Singapore Media Awards
- Kaur joins MediaCom as MD
- Kick off looms for industry showdown
- Starcom MediaVest Group hires SE Asia CCP
- Starcom gets Tan and Sung
- Samsung double act unclear
- 2007: In the fast track
- UPDATED : Sentosa anchors Starcom's Lee
- Starcom launches search division
- Starcom develops new ad format for PSP
- Bowling bows out of Asia for New York
- SMG hires two
- Senior appointments at SMG Genesis
- Starcom forms The Bridge
- Desmond takes over as Starcom CEO goes on sabbatical
- Market Research - July'08