BBDO welcomes new regional planning leader
Singapore - DDB Malaysia's director of strategic planning Lau Sulin is now regional planning director for BBDO. She will lead strategic and consumer planning and contribute to thought leadership initiatives regionally.
Based in Singapore, Lau's portfolio of clients will include Visa, Gillette, Fontera, ICI, Daimler Chysler, Johnson & Johnson and Panasonic.
She will report directly to Andy Wilson, BBDO's head of regional planning. Wilson said, "Sulin is one of Asia's brightest planning talents, and she has a curiosity, creativity and entrepreneurial flare that we hold dear at BBDO, as well as a passion for the work. We are delighted that she has chosen BBDO to further her career."
At DDB for the past five years, Lau developed the strategy for DiGi's Yellow Man" campaign, Tourism Malaysia and Carlsberg.
BBDO Singapore Pte Ltd Related Stories:
- MARKET RESEARCH: Hanging ten during a downturn
- Jacob decamps from BBDO back to DDB
- BBDO navigates a path through the downturn
- BBDO wins regional Panasonic work
- Publicis strengthens Citibank team
- Wibowo heads home
- SingTel to cut ad spend
- BBDO strengthens SingTel team
- BBDO hires Eshwar as CD
- Profile - Chairman Now
- JCDecaux shows off Pepsi football
- 15 Singapore finalists up for One Show honour
- Singapore agencies set to grab D&AD honour
- BBDO appoints senior writer and art director
- BBDO Asia hires regional PR director
- KFC helps deliver BBDO creatives
- Proximity secures Anmum regional CRM business
- BBDO Singapore grows creative muscle
- BBDO planning takes shape
- BBDO gets global $200 million Monster business

