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BBDO welcomes new regional planning leader

Lau
Lau

By: Cherisse Beh, Singapore
Published: Aug 31, 2007

Singapore - DDB Malaysia's director of strategic planning Lau Sulin is now regional planning director for BBDO. She will lead strategic and consumer planning and contribute to thought leadership initiatives regionally.

Based in Singapore, Lau's portfolio of clients will include Visa, Gillette, Fontera, ICI, Daimler Chysler, Johnson & Johnson and Panasonic.

She will report directly to Andy Wilson, BBDO's head of regional planning. Wilson said, "Sulin is one of Asia's brightest planning talents, and she has a curiosity, creativity and entrepreneurial flare that we hold dear at BBDO, as well as a passion for the work. We are delighted that she has chosen BBDO to further her career."

At DDB for the past five years, Lau developed the strategy for DiGi's Yellow Man" campaign, Tourism Malaysia and Carlsberg.

Companies featured:

  • BBDO Singapore Pte Ltd
  • DDB Worldwide Malaysia
  • Omnicom Group Inc