Cadbury wrappers show charitable value

Singapore - Cadbury Singapore has launched ‘Touch A Life With Cadbury' campaign in a bid to raise funds for the Children's Cancer Foundation - the company has pledged an initial sum of $10,000 and through the campaign will donate $0.10 for every 150/250g Cadbury chocolate bar paper wrapper returned.

Collection for the chocolate bar wrappers will be handled by participating organisations such as SingPost, Carrefour, Cold Storage, Giant hypermarket, Shop N Save, Watson's, and NTUC Fairprice. The campaign runs until October 2007 and features in MRT trains as well as on radio.

Creatives were done by Gecko Graphix while MindShare Singapore was the media planning and buying agency.