Axe creates auto-flirting app

Global - Men's deodorant Axe has created a cheeky mobile app, the Axe ‘Auto Romeo' which helps men ‘auto-flirt' with a few girls at a time.

The app sends romantic, personalised messages to girls by having the user input simple information about the girl such as her name, her birthday, hair colour and best feature and the app will create hundreds of automatic messages on behalf of the user.

The app also allows three different flirt levels: warm, hot and steamy.

Jon McCarthy, regional brand director, Unilever Axe, said: "Auto Romeo is a fun piece of "snackable content" from the brand which will allow guys to have fun and flirt with any or all of the girls in their life!"

It was created by BBH Asia Pacific together with digital mobile developers Monterosa and is available worldwide to download for free for iPhone and Android.

David Webster, business director, BBH Asia Pacific said: "Your mobile is your closest compatriot in the dating game - we wanted to make life easier for all our Axe users out there turning them into Romeos overnight."

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