Lindt & Baidu feature in Credit Suisse ad
CREDIT SUISSE MPG MONOCLE BANKING
Global - Credit Suisse has launched a multi-media campaign to target the bank's existing and prospective clients across Europe, Asia and in the US.
The campaign will be executed via the international financial press, key airport out-of-home sites, along with digital advertising and web content. It will feature in lifestyle media brands Vanity Fair and Monocle, as it looks to adopt a new approach to targeting its key audience.
Media planning and buying was handled by MPG Media Contacts.
The creative strategy builds on the bank's commitment to ‘helping clients thrive'. The ads feature a range of Credit Suisse clients including US fashion designer Jen Kao, Lindt, Oxygen, Maccaferri and Baidu.
"The combination of exciting new creative and a completely different media strategy from that of their peer group has allowed Credit Suisse to stand out and differentiate themselves in a sector that traditionally takes a very conservative approach to their media communications," MPG managing partner David Goodall, said.
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