Icon Village gets ‘open for business’ message out

Singapore - Saatchi LAB has launched a branding/retail campaign for new shopping mall, Icon Village, as Far East Organization attempts to spread awareness amongst PMEBs that the mall is open for business.

Icon Village is a new shopping mall built under Icon condominium at Tanjong Pagar and positions itself as a ‘village within the city'. The campaign runs in print as well OOH ads and will run until October 2007.

"The agency has created an engaging campaign to communicate our vision for Icon Village as the new lifestyle hub of choice for cosmopolitan urbanites with its quirky, contemporary ambience and diverse offerings," George Khoo, deputy COO of Retail for Far East Organization said.

The agency was appointed for the campaign a month ago and will work with Far East Organization on several campaigns up until the end of 2007 at least.