Celcom targets working professionals
Malaysia - Celcom Axiata has launched a campaign to promote its new BlackBerry Torch 9860.
Promotions for the product will run for a month across multiple platforms such as print ads on major newspapers, TV, and online.
Celcom engaged M&C Saatchi to handle traditional advertising and Draft FCB for online components of the campaign.
Zalman Aefendy Zainal Abidin , chief marketing officer for Celcom Axiata said: "Supported by our superior network, wide and stable coverage, our plans are flexible and suit the behaviour of BlackBerry users in general, enabling them to enjoy affordable and reliable voice, email, instant messaging communications and social networking, anytime and anywhere."
Zalman told A+M the new product was targeted towards white collared professionals who are "serious but still know how to have fun."
Celcom has also been working with its partners on their League of Extraordinary Developers Challenge (LEDC) launched in 2008 for Malaysian developers to come up with new apps for Malaysian smartphone users. The apps range from entertainment, games, sports to news.
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- Celcom Malaysia
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