WSJ takes to Facebook to push engagement

WSJ   APP   FACEBOOK

Global - Continuing to step up its digital presence The Wall Street Journal has launched its 'Social app' on Facebook to better engage readers. 

Users will now be able to to access content such as breaking news, articles, blogs, columns and analysis from the WSJ.com on the social network.

WSJ has roped in Dell as the exclusive advertiser for the launch sponsoring the app in  its first month when its free. Afterwards, the app will be a mix of free and subscriber-only content.

To make the news more engaging, users can also become 'editors' by curating content with the most relevance and interest to them and share it with others on the network.

"We're breaking the mold of using Facebook simply to drive traffic to our website and are now creating opportunity to engage with the Journal directly in the Facebook platform," Alisa Bowen, GM of The Wall Street Journal Digital Network, said.

"WSJ Social creates a more integrated experience for users and innovative opportunities for advertisers."

The launch of the app follows the WSJ's Live interactive video app, following the company's strategy to make Journal content available to audiences whenever they want, with experiences designed for platforms of their choosing. 

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