DHL rolls out its biggest campaign

DHL     LOGISTICS INDUSTRY

Global - DHL Express has launched its most ambitious ad campaign so far demonstrating its capability to meet the express shipping needs of global industries.

The campaign set to run across 42 markets globally and in 19 US markets, is titled ‘International Specialist' and  highlights the companies global expertise and world class customer service supported by a promising brand programme.

Starting today, a mix of digital, out-of-home elevator video, airport and print advertising will be introduced across major US cities.

The ads will be seen in prominent daily newspapers and business magazines including The Wall Street Journal and Fortune as well as on the wesites of eBay, American Express and other business services companies.

"This new campaign truly reinforces DHL's global expertise and industry specific capabilities as well as our market position as the Specialists in International for our customers," Christine Nashick, vice president of marketing for DHL Express US.

On a global scale, the campaign will be translated into 25 local languages and will be screened on more than 280 TV stations.

Additionally, the campaign will run on 360 print publications carrying more than 1,100 insertions.

The campaign will also feature also its re-mixed soundtrack of the worldwide classic "Ain't No Mountain High Enough," played on more than 200 radio stations.

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