3-Sixty granted TP branding campaign

Singapore - Temasek Polytechnic (TP) has handed 3-Sixty Brand Communications its 12-month long branding campaign - interactive agency, Reap has been invited by the agency to help execute the interactive parts of the integrated campaign.

3-Sixty beat off ten other agencies for the business which has a second year renewal option based on results and the general chemistry between agency and client, for this campaign. First pieces of work are expected to roll out in the coming months. 3-Sixty will manage through-the-line communications for TP, and Stephen Choy, the agency's executive director, said that the campaign will break away from mainstream thinking.

"The project was led by our new CD, Iwan Soebardi and senior copywriter, Sonal Chhajerh. It demonstrates that the recent changes we've made at 3-Sixty are in the right direction," he said.

Both new appointments joined around three months ago with Soebardi coming from Draft FCB Singapore while Chhajerh from Ogilvy & Mather Hong Kong.

In a statement, director of corporate communications for TP, Brendan Wong said that in the months ahead, 3-Sixty was expected to develop a consistent approach which effectively communicates Temasek Polytechnic's brand of education.