Adobe hires Ganeshanandan in regional role

ADOBE SYSTEMS         SIVA GANESHANANDAN         ONLINE MARKETING

Regional - Adobe Systems has appointed Siva Ganeshanandan to the newly-created role of director, online marketing suite, Asia Pacific and Japan.

Adobe's online marketing suite provides data and analytics for online marketing initiatives. Ganeshanandan (pictured) will lead business development for this solution across the region and will be based in Singapore.

Mark Phibbs, senior director of marketing Adobe APAC said: "Adobe has expanded its focus to the fast-developing digital marketing sector and we are in a unique position to assist organisations transitioning to a new world of being able to measure the return on marketing, including social marketing," he said.

"I'll be taking a high-profile role to educate and inform about the possibilities available to marketers now, but I'm also looking forward to deeper engagement with Adobe's marketing customers across APAC, who are engaged in some amazingly innovative digital and social marketing programs," Ganeshanandan said.

Ganeshanandan comes to the role after nine years with Autonomy, where he led the Optimost business in Asia; and before that at Interwoven.

Autonomy was acquired by HP for US$10 billion earlier this year.

_______________________________________________________________________________________

Festival of Media Asia

The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.

For speaker information and event details see the site festivalofmedia.com/asia