Rocket Fuel gets Mandel on board as advisor
Regional - Marketing agency Rocket Fuel has named chairman of IAB Singapore Ken Mandel to its board of advisors ahead of its expansion plans in Asia Pacific.
Mandel (pictured) is also currently the chairman of Digital Advertising Alliance, a board member of the Mobile Marketing Association Asia Pacific and a board council member of Design Singapore under the Ministry of Information, Communications & the Arts.
He is also a founder of Singapore-based venture firm Jam Ventures.
In his role as an advisor Mandel will lend his hands-on strategic guidance to Rocket Fuel which has a presence in seven U.S. cities and London and specialises in real-time ad targeting and optimisation.
He was previously VP at Yahoo! APAC, VP at OgilvyOne Asia Pacific, and CEO of Neo@Ogilvy Asia Pacific. Mandel has also held senior advertising management positions across the Asia Pacific region with Bates, 141 Worldwide, and XM Asia.
"We look forward to working hand-in-hand with Ken to strategically launch in Asia Pacific, where digital advertising is growing at an exponential rate," George John, CEO of Rocket Fuel, said.
"Ken is second-to-none when it comes to vision, focus, and connections in the Asia-Pacific advertising market, and we're thrilled to welcome him to our board of advisors."
"Rocket Fuel's expansion into Asia is great for the digital industry here as brands are increasingly demanding campaign accountability and ROI," Mandel said.
Festival of Media Asia
The Festival of Media Asia is coming to Singapore in November in partnership with Marketing Magazine.
For speaker information and event details see the site festivalofmedia.com/asia