Another Olympus win for Saatchi LAB

Singapore - After winning the pitch in mid July, Saatchi LAB will launch Olympus's new camera Mju790 SW at the COMEX 07 together with a multi-approach campaign starting 29 August.

Sunny Ng, marketing manager of Olympus Imaging Singapore said, "We have appointed Saatchi LAB as the creative agency for our new campaign as they have proven to understand our brand, our product and our marketing direction. The work was delivered as promised despite our tight schedule and we are also impressed by the commitment from the team. Without that extra mile, the campaign will definitely not be as successful"

The new waterproof and shockproof product is targeted towards the consumer lifestyle sector, with TVC, prints ads, outdoor, POS as well as BTL communications developed for the campaign.

This is not the first collaboration between Saatchi LAB and Olympus, having previously worked on print ads together on the SP-550 UZ among others.