YouTube unveils in-screen advertising

Buffalo Communications

URL http://buffaloblog.buffalo.co.uk/the_buffalo_blog/

Blogger Buffalo Communications

The post The balance in online advertising

What it says Will companies ever find the right balance in online advertising? Buffalo Communications quite rightly credits Google with balancing the thin line between advertising and annoyance by successfully integrating ads that are both unobtrusive and offensive. Google opts for sponsored searches and side links.

"They [Google] thankfully haven't yet strayed into the world of the evil roaming flash window. However, Google has the benefit of a virtual monopoly over the search market which effectively protects it from disaffected users.

"YouTube, while also massive, needs to be careful of alienating users and developing too corporate a persona. Advertising means big bucks and big business which just isn't attractive to the majority of YouTube and web 2.0 users.

Futurelab

URL http://blog.futurelab.net/2007/07/first_look_at_googleyoutube_ad.html

Blogger Stefan Kolle

The post First look at Google/YouTube advertising

What it says Futurelab managed to track down one of the first posts of a YouTube user giving the in-video advertising system a test run. "The good news - it seems un-intrusive and user-friendly. It avoids the problem that many pre-roll ads have - if you watch a couple of videos in a row, you get the same ad over and over again, which can get pretty annoying - and therefore totally counterproductive for the advertiser.

"This, by the way, can be the weakness of any targeted advertising - if I'm looking at a lot of content within a certain category, I might get overwhelmed with the same message."

But on first view, the Futurelab's verdict is largely positive."At first view it seems unobtrusive enough."

Everybody go to

URL http://www.everybodygoto.com/2007/08/23/the-youtube-advertising-brouhaha/

Blogger Ali J

The post The YouTube advertising brouhaha

What it says Ali J beings a refreshing perspective to the table, pointing out the fact that ever since Google announced its acquisition of YouTube bloggers have been speculating about Google will to monetise YouTube.

"Will there be pre-roll ads, will they be post-roll ads, will they take over the entire space, Adsense, CPC, CPM, CPA...blah, blah, blah.

"Seriously, what's the big deal? It's just an ad. You see them everywhere you go. From your morning newspaper, billboards on the way to work, during your lunch break, virtually every website you view while at work, on the way back to home again, at the grocery store...." Well you get the picture.

Newteevee

URL http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/

Blogger Liz Gannes

The post YouTube rolls out in-video ads

What is says By all account Newteevee's post seem to be among the more detailed, even tracking down the architect of YouTube's ad platform Shashi Seth.

The blog quotes Seth as saying millions of tests have been performed resulting in five to 10 times the effectiveness of traditional display ads.

"With all that testing done, YouTube is being extremely precise and careful about the implementation of the ads. Ads will show up no earlier than 15 seconds into a video, will be overlayed on the bottom 20 percent of a video with 80 percent transparency. If a viewer doesn't respond after 10 seconds, the overlay minimizes into a small icon."

Newteevee says the ads have a distinctly un-Google-like lack of precision and will be will be targeted on four key factors: location, demographics, time of day and video genre.