Guardian now with Grey

Singapore - Grey Singapore has won Guardian's health and personal care retail business following a pitch.

Marketing manager for Guardian, Michelle Lai said of the news that they "were looking for a partner to help revitalise the brand and inject a more youthful appeal".

"Grey Singapore not only delivered on that, they also came up with outstanding branding and marketing strategies to give us the edge in this aggressive and rapidly changing retail landscape," she said.

A new Guardian campaign is expected to break over the next few months and Grey Singapore CEO, Subba Raju said one of the challenges was to "create a 35th anniversary campaign" and that Guardian had bought work that "defies the myth that retail ads have to be boring".