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Chou to helm The Integer Group in China

By: Oliver Luk, China – Shanghai
Published: Aug 25, 2011

INTEGER GROUP   SHOPPER MARKETING   ERIC WONG

Shanghai - Mike Chou will succeed Eric Wong as managing director of The Integer Group in China to support its growth plans in the market.

Chou (pictured) who previously held the role of client services director, has more than 12 years experience in shopper and retail marketing both in the US and China. 

He was part of the team when the agency first started its operations in China in 2007, responsible for driving growth in Beijing, Shanghai and Guangzhou.

"As The Integer Group expands in China, Mike will lead our business forward, and help our clients maximise the opportunities available to this key market," Marc Ducnuigen, president of international for The Integer Group, said.

Chou starts his new role from 1 September. 

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