The Economist adds Glick to sales team

THE ECONOMIST   ROB FERGUSON   SOCIAL MEDIA

Regional - The Economist has appointed Miriam Glick as associate director, marketing and sponsorship Asia Pacific as it seeks ad and sponsorship revenue in the social media space.

Glick will be responsible for the company's regional strategy to drive its growth in advertising and sponsorship revenue, as well as work with its sales team to expand its programmes around social media.

Prior to her currently role, Glick worked at General Electric, working in various positions across its global marketing/communications and product marketing.

Rob Ferguson (pictured), sales director at The Economist, said Glick will help The Economist to become more than just a weekly print platform. 

"Our aim is to develop creative advertising solutions and integrate them across various social media platforms for our advertisers." 

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