Nurun joins P&G roster

National - Digital agency Nurun China has cemented its long-standing relationship with Proctor & Gamble, landing the FMCG giants' interactive business.

Nurun China, formerly China Interactive, has been working with P&G since October last year, developing interactive strategies for brands such as Olay, Vidal Sasson, Pantene, Safeguard and Braun Gillette.

P&G has now confirmed Nurun China as its digital agency of record.

Yann Lombard-Platet, managing director of Nurun China, said a Guangzhou office is being established to better service the P&G business.

Shanghai-based Nurun China is one of the biggest interactive agencies in China with more than 70 staff.

"We have developed a great relationship with the P&G's interactive and marketing teams and this agreement reflects it perfectly," Lombard-Platet said.

"This represents a major step for Nurun's development in the China market, both as a recognition of our nine years of experience and expertise in the China interactive market as well as an endorsement on our interactive marketing strategies."