The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

RIM to launch BBM digital music service

By: Via Adweek, Global
Published: Aug 22, 2011

RIM    BLACKBERRY  SPOTIFY

Global - BlackBerry maker Research in Motion is in talks with the four largest record companies to launch its own digital music service, sources told CNET.

The new service, a test version of which could be released in the next few weeks, would allow BlackBerry Messaging users to send songs to other subscribers.

Sources said that RIM has already signed a deal with one of the four record companies, and is close to signing with two others.

According to the New York Times, the service will cost less than US$10 dollars per month and will be added to subscribers' monthly phone bills.

Record companies would share some of the revenue. The service will be available to RIM's 45 million users worldwide.

However, the new service will be very limited compared to other cloud music services, the Times reports. Unlike music streaming services like Spotify that allow users to stream millions of songs, the RIM version will only allow its users to share about 50 songs with their friends, through playlists and other features.

AdWeek

Companies featured:

  • Research In Motion