Tomorrow gets the nod from Travelex

Singapore - Travelex international payments specialist has appointed Tomorrow as agency for their Singapore and Hong Kong market, targeting business in addition to their strong consumer based marketing.

"Travelex is known mostly for its consumer services but has very strong offers to companies as well, our job is to increase awareness of these services and to boost sales," says Stefan Ronnquist, managing director of The Tomorrow Group.

Tomorrow will be handling two campaigns for Travelex. They will be DM and web-based communications with location specific objectives. The Hong Kong campaign will focus on loyalty marketing to retain the existing business partners. In Singapore, their aim is to raise awareness and to eventually bring in new corporate customers.

Tomorrow has been in contact with Travelex Hong Kong since 2006 and was appointed these two projects mid this year. First awarded the Hong Kong campaign, it was subsequently engaged to handle Travelex's Singapore communications. It cites its specialisation in business-to-business branding and communications the main factor for its account win and are in talks with Travelex for a long term relationship.

The campaigns will roll out mid September.