Draftfcb says HK safe from global cuts
Global - In the wake of SC Johnson ending its long relation with Draftfcb, the agency announced it would be reducing its global workforce by 3%.
In its flagship office in Chicago it will be reducing its staff by approximately 10%, and are in discussions on possible transitions of staff to SC Johnson's new agencies BBDO and Ogilvy & Mather.
"With SCJ moving elsewhere, we naturally had to take a close look at our staffing levels to make sure they were aligned with current client needs," said Laurence Boschetto, global CEO & president of DraftFCB.
Pully Chau, chairman and CEO of Draftfcb Greater China was not available for comment, but an agency spokesperson said the departure from SC Johnson and staff layoff would have little impact on staffing because it wasn't a major account for Draftfcb Hong Kong.
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