141 MD opts for sensory branding challenge

Singapore - Former MD for 141 Singapore, Peter Miller has joined brand consultancy Sentient Partners as director - he was at the Bates 141 network for 12 years.

Miller will be based in Singapore and his decision to team up with Sentient Partners co-founder, Mark Guerrier, was his urge to "build something for myself in an emerging and fascinating area of marketing like sensory branding".

"Sentient is a great fit with my experience in this area over the years and a great opportunity to strengthen the company's position as the premier sensory branding consultancy in Asia,' he said.

The company is an independent brand consultancy with a network across Asia, and the Middle East, specialising in Sensory Branding.