Nokia brings Prism phones to MTR passengers

Hong Kong - Nokia has launched an interactive outdoor campaign to promote its latest Prism 7500 mobile phone and build stronger brand loyalty among youngsters aged 15 to 24 years.

The interactive panel, located at the Causeway Bay MTR station, features a touch screen LCD display activated by a motion sensors to allow passengers to learn more about the model's design, colours to multi-media features.

The campaign also offers three mini-interactive games titled "Prism Mission".

"Causeway Bay MTR station has been selected for promoting the Prism because the station is situated in a trendy area appealing to our target audience and the interactive game will definitely attract attention. The high traffic volume in the MTR will boost our promotion," a Nokia representative said.

"This interactive advertising format allows for high flexibility which will impress passengers and can build a very personalized brand experience for Nokia", Teresa Fung, GM for JCDecaux Pearl & Dean said.

The campaign started early this month and will run till next week, which includes a 3D display of the phone, floor stickers and posters on walls.

Bates Asia handled creative while Mediacom handled media buying and planning for this campaign.