Aegis Media launches research arm in APAC

AEGIS MEDIA   RESEARCH   SEAN O'BRIEN

Regional - Aegis Media has launched its research consultancy Aevolve in Asia Pacific, to be led by Adam Hodgson (pictured).

Initially based in the UK, Aevolve is a specialist unit providing an econometric and research consultancy to clients, backed by PC-based software solutions.

Hodgson will report directly to Sean O'Brien, chief client officer, Aegis Media APAC, and will be based in Bangkok.

Hodgson has over 25 years of research and analytics experience working across the region.  Prior to joining Aegis Media he worked with Nielsen for 12 years, specialising in media research in the UK, Malaysia and Australia, before moving into media agencies 15 years ago and working in various Australian and Asian based regional roles.

"Aevolve has been set up in recognition of the fact that clients are continuing to demand dollar accountability from their marketing investment, and the growth of available sales and research data is making this increasingly possible. Our Aevolve units will be established across the region over the next 12 months with a focus on China and South East Asia," O'brien said.

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